Privacy Policy

Effective: December 7, 2025 Last Updated: December 7, 2025

The Short Version

Our Core Commitments

  • No account required. Take the quiz completely anonymously.
  • No data selling. We never sell your individual data to anyone.
  • Minimal collection. We only collect what's needed to show your results.
  • Local storage. Your results are stored in your browser, not linked to you on our servers.
  • Aggregate analytics only. We track patterns across users, not individual people.

Information We Collect

When You Take the Quiz (Anonymous)

When you complete the Political DNA assessment without creating an account:

  • Your responses to the 32 questions
  • Your calculated dimension scores and archetype match
  • Timestamp and approximate time spent
  • General location (country level, derived from IP)
  • Device type and browser (for technical compatibility)
  • Anonymous session identifier (expires when you close your browser)

This data is stored primarily in your browser's local storage. The anonymous aggregate data we retain on our servers cannot be linked back to you personally.

Share Codes

When you generate a share code to share your results, the code contains only your dimension scores and archetype—no personally identifiable information. Anyone with the code can view those scores, but the code contains no information about who you are.

Technical Data

Like most websites, our servers automatically log:

  • IP addresses (anonymized after 30 days)
  • Browser type and version
  • Pages visited and time spent
  • Referring website
  • Error logs for debugging

How We Use Your Information

To Provide Results

  • Calculate your dimension scores and archetype match
  • Generate your personalized results page
  • Create shareable result codes

To Improve the Assessment

  • Analyze aggregate patterns to improve question quality
  • Refine archetype matching algorithms
  • Identify confusing questions (based on time spent, back-button usage)
  • Track distribution of archetypes across populations

For Research

A core purpose of Political DNA is to advance understanding of political belief systems. We use response data for research in the following ways:

  • Publish aggregate statistics about political beliefs and archetype distributions
  • Analyze individual-level response patterns to improve assessment validity and reliability
  • Share de-identified response data with academic research partners for peer-reviewed studies
  • Collaborate with universities and research institutions on political psychology research
  • Include findings in academic publications, conference presentations, and educational materials

De-identified vs. Anonymous: "De-identified" means your individual responses may be analyzed and shared, but stripped of any information that could identify you personally (no IP addresses, no device identifiers, no location data more specific than country). Researchers see response patterns, not people.

Research Data Principles

  • Individual responses are never linked to personal identity in any publication
  • Academic partners are bound by data use agreements and their institutional ethics requirements
  • Research findings are published in aggregate or with sufficient sample sizes to prevent identification
  • You can request your responses be excluded from future research datasets by contacting us

Optional Follow-Up Questions

After completing the assessment, you may be invited to answer optional questions about your political background, demographics, or how accurately your results reflect your views. This data helps us validate and improve the assessment.

  • These questions are always optional—you can skip them entirely
  • Responses are stored with your quiz results but remain de-identified
  • This data may be shared with academic research partners under the same principles described above
  • "Prefer not to say" options are provided for sensitive questions

We Never

  • Sell your individual data to third parties
  • Share your results without your explicit action (share code)
  • Use your data for political advertising or targeting
  • Attempt to identify anonymous users
  • Require you to create an account to see your results
  • Publish or share data in any form that could identify individual respondents

Third-Party Services

We use the following services to operate Political DNA:

Service Purpose Data Shared
Supabase Database hosting Anonymous quiz data
Cloudflare Security, performance IP addresses, traffic data
Vercel Website hosting Server logs
Resend Email sending Server logs

Each service is bound by their own privacy policies and our data processing agreements. We select providers with strong privacy practices.

Cookies & Browser Storage

What We Store Locally

  • localStorage: Your quiz results, dimension scores, share codes
  • sessionStorage: Quiz progress (cleared when you close the tab)

Cookies We Use

  • Essential: Required for basic site functionality
  • Analytics: Anonymous usage patterns (no personal tracking)

You can clear all locally stored data by clearing your browser's site data for politicaldna.org. This will remove your saved results.

Data Retention

Data Type Retention Notes
Anonymous quiz responses Indefinite Cannot be linked to individuals
IP addresses 30 days Then anonymized
Server logs 90 days For debugging and security
Local browser data Until you clear it Stored only on your device

Your Rights

Depending on your location, you may have the following rights:

For All Users

  • Access: Request information about data we hold
  • Deletion: Request removal of your data
  • Portability: Export your results in a standard format
  • Opt-out: Decline specific data uses

California Residents (CCPA/CPRA)

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of sale (we don't sell data)
  • Right to non-discrimination for exercising rights

EU/UK Residents (GDPR)

  • Right to access your data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing

To exercise any of these rights, contact us at privacy@politicaldna.org.

Security

We implement industry-standard security measures:

  • All connections encrypted via HTTPS/TLS
  • Database encryption at rest
  • Regular security reviews
  • Access controls and logging
  • Cloudflare DDoS protection

No system is 100% secure. If we discover a breach affecting your data, we'll notify affected users promptly.

Children's Privacy

Political DNA is not intended for users under 13 years old. We don't knowingly collect data from children under 13. If we learn we've collected data from a child under 13, we'll delete it promptly. Users aged 13-17 should have parental awareness of their use.

International Users

Political DNA is operated from the United States. If you're accessing from outside the US, your data may be transferred to and processed in the US. By using our service, you consent to this transfer.

For EU/UK users, we implement appropriate safeguards including standard contractual clauses and data minimization practices.

Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. Material changes will be announced via a prominent notice on the website. Continued use after changes constitutes acceptance of the updated policy.

Contact Us

Privacy Questions

Email: privacy@politicaldna.org

We aim to respond within 30 days.